How to start ranking your website and webshop in Google through content optimization
Hi! 👋
I’m Petra, the creator of this course and the co-founder of The Creators’ Diary, which we started as a platform where we interview creators about their creative journeys and share knowledge resources to help them when they face challenges in their everyday lives.
In my professional life, I’m a Content Marketing Specialist, Content Writer, and Comms & Media Expert. I have worn many hats throughout my 10+ years of career, including founding and editing a UN-awarded blog, writing for Marie Claire magazine and the Irish The Limerick Leader, and developing the content strategies of global brands like NIVEA, Nespresso, Baileys, or Purina.
I’ve done copywriting, influencer marketing, social media, PR, blogging, journalism, corporate & internal comms, but in the last 3+ years, I focused on SEO, or search engine optimization, and learning and sharing with clients across the world how a well-planned and written content can perform great in search.
I’ve always admired creators and the more I talked to the more I realized that they have so many questions about business and marketing.
This is one of the reasons why we created The Creators’ Diary, to answer those questions, and this is why I wrote this ebook as well, being the first of many that dives into a certain topic in much more detail than a blog post could.
Many creators are not familiar with SEO but they would love to learn more about it, especially at a time when social media just doesn’t truly cut it anymore and there’s a dire need for creators to bring people to their websites and webshops in some other way. SEO can help with that if you do it smartly and follow some simple steps. This course is going to help you with that.
📙 The course has four main chapters:
- The main pillars of SEO
- What are keywords and how to find them?
- How to use keywords and optimize your content?
- How to optimize webshop pages for search?
Let’s dive in: