Who do you think will buy your art? Answer the question and make art marketing easier.
Marketing that brings solid results is good. Marketing that brings unexpected and immeasurable success is the best. Take my tips for the latter.
Do yourself a favour and read these mentally healthy art marketing tips.
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The top 3 articles of 2025 and the biggest plan for 2026 that you get to vote on.
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If you thought it's pushy to send a message to customers between Christmas and New Year's, think again.
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If you've ever thought about running ads, the time is now, during the holidays. Here are practical tips on how to go about Facebook, Instagram, TikTok, and Google ads.
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A subscription model might just be the best Christmas gift for yourself and your customers, too.
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Just like big brands, small creative businesses can use gift cards as the ultimate holiday sales trick. This is a 101 lesson to get you started.
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From advent calendars to charity tie-ins, here are 6 ways to do a limited–time offer in your webshop.
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Creators, artists, and makers, unite for a good cause—organise your own Christmas market.
Not too many artists make a career out of glue stick and paper, but Rita is doing it. And she’s doing it with joy, positivity and purpose, and an open and curious mind, which helps her smartly navigate the marketing and business sides of the art world, too.
An artsy office Christmas is a simple way for creators to boost their sales and have fun, too, in the holiday season.
Influencer marketing can be done the honest way, and that is the only way for creators. Take my tips.
Joint giveaways? Product bundles? With these tips, brand collabs for artists & makers will be easy to bring alive, for more visibility & sales.
Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
If there’s one thing creators can learn from stop-motion animator Kevin Parry, besides his very obvious video wizard skills, it’s his approach to turning passion into business.
An artist collaboration is the fastest, simplest, and safest holiday marketing move you can make. Get tips on how to do this type of cross-promotion well.
Get my tips for starting or growing your newsletter to make it a key sales channel by the time the holiday season hits.
Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
"Choice overload" at a market stall? Is that a thing? Let's see.
