From advent calendars to charity tie-ins, here are 6 ways to do a limited–time offer in your webshop.
Creators, artists, and makers, unite for a good cause—organise your own Christmas market.
An artsy office Christmas is a simple way for creators to boost their sales and have fun, too, in the holiday season.
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Influencer marketing can be done the honest way, and that is the only way for creators. Take my tips.
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Joint giveaways? Product bundles? With these tips, brand collabs for artists & makers will be easy to bring alive, for more visibility & sales.
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Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
Creator interviews
If there’s one thing creators can learn from stop-motion animator Kevin Parry, besides his very obvious video wizard skills, it’s his approach to turning passion into business.
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An artist collaboration is the fastest, simplest, and safest holiday marketing move you can make. Get tips on how to do this type of cross-promotion well.
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Get my tips for starting or growing your newsletter to make it a key sales channel by the time the holiday season hits.
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Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
"Choice overload" at a market stall? Is that a thing? Let's see.
Do you calculate with an overhead and a profit margin when pricing your art? Because you should. Here's how.
Let's untangle this "de minimis" chaos + 4 tips on what creators, artists, and makers can do now.
Take my 3 tips for a better mindset that I call "healthy metrics, healthy mind".
Learn about vanity metrics and how they mislead you.
This is for the creators who want to have a Christmas collection this year. Customers are already at the door!
Linda's art quilts are exquisite, and her lessons about how one can survive as an artist, no matter what, don't simply talk of experience but of wisdom. Listen (and read) well.
There's a country where creators are paid a basic income, "just because". Click for details if you don't believe me.
Who is going to buy your work? Can you truly describe the person? Let me help a little.
Having hundreds of thousands of followers today started once with trials and errors of creating in her bedroom after work hours. Learn about how Katie brought Picnic Blanket Jewellery to life and what is known as the glass jewellery that is designed (and destined) to melt your heart.
