Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
An artist collaboration is the fastest, simplest, and safest holiday marketing move you can make. Get tips on how to do this type of cross-promotion well.
Get my tips for starting or growing your newsletter to make it a key sales channel by the time the holiday season hits.
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Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
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In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
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"Choice overload" at a market stall? Is that a thing? Let's see.
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Do you calculate with an overhead and a profit margin when pricing your art? Because you should. Here's how.
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Let's untangle this "de minimis" chaos + 4 tips on what creators, artists, and makers can do now.
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Take my 3 tips for a better mindset that I call "healthy metrics, healthy mind".
Creators, artists, makers: Get useful marketing & business tips in your inbox. Subscribe for free, cancel anytime.
Learn about vanity metrics and how they mislead you.
This is for the creators who want to have a Christmas collection this year. Customers are already at the door!
Linda's art quilts are exquisite, and her lessons about how one can survive as an artist, no matter what, don't simply talk of experience but of wisdom. Listen (and read) well.
There's a country where creators are paid a basic income, "just because". Click for details if you don't believe me.
Who is going to buy your work? Can you truly describe the person? Let me help a little.
Having hundreds of thousands of followers today started once with trials and errors of creating in her bedroom after work hours. Learn about how Katie brought Picnic Blanket Jewellery to life and what is known as the glass jewellery that is designed (and destined) to melt your heart.
Let's see what it means for creators that Instagram posts are now indexable by search engines like Google.
Here are some website marketing tips that you might not have thought of before.
Let's talk about digital obsessions like social media followers and subscriber count, and how that affects creators.
Learn a valuable method for engaging potential customers on social media.
If you want to know how to brand yourself as an artist, this guide is a very good starting point. You’ll get practical tips, examples from how other creators do it, and advice on the right mindset to follow when approaching artist branding.
2 simple & effective SEO tricks that you can copy based on a creator's webshop that is very smartly optimised for search.
