Holiday marketing tip #5: Ambassador-style brand collabs
Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
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Stop-motion animator Kevin Parry: “You have to have that business sense of how to get your stuff out there, because no one else is gonna do it for you”
If there’s one thing creators can learn from stop-motion animator Kevin Parry, besides his very obvious video wizard skills, it’s his approach to turning passion into business.
Holiday marketing tip #4: Artist collaboration
An artist collaboration is the fastest, simplest, and safest holiday marketing move you can make. Get tips on how to do this type of cross-promotion well.
Holiday marketing tip #3: Sales-boosting with a newsletter (and avoiding algorithms)
Get my tips for starting or growing your newsletter to make it a key sales channel by the time the holiday season hits.
Holiday marketing tip #2: Unwrap holiday success with personalization
Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
New series: Holiday Marketing Tips for Creators 2025 🎄
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
'Tis the season: Art market tips you don't want to miss
"Choice overload" at a market stall? Is that a thing? Let's see.
Creators often forget this about pricing
Do you calculate with an overhead and a profit margin when pricing your art? Because you should. Here's how.
Invest in POD to avoid the new US tariffs + 3 more tips
Let's untangle this "de minimis" chaos + 4 tips on what creators, artists, and makers can do now.
3 tips for healthy metrics and a healthy mind
Take my 3 tips for a better mindset that I call "healthy metrics, healthy mind".
Forget vanity metrics: Try this instead
Learn about vanity metrics and how they mislead you.
Holiday prep tips for creative minds
This is for the creators who want to have a Christmas collection this year. Customers are already at the door!
Creator interviews
Linda Diak: “An art quilt can be anything it could be, and the quilting can really advance the story of the piece”
Linda's art quilts are exquisite, and her lessons about how one can survive as an artist, no matter what, don't simply talk of experience but of wisdom. Listen (and read) well.
Newsletter
Art's unexpected champion: Ireland
There's a country where creators are paid a basic income, "just because". Click for details if you don't believe me.
Newsletter
Would Ozzy Osbourne and King Charles buy the same mug?
Who is going to buy your work? Can you truly describe the person? Let me help a little.
Creator interviews
Katie Rawsthorne from Picnic Blanket Jewellery: "Jewellery felt like the perfect way to blend my love of art, storytelling, and miniatures"
Having hundreds of thousands of followers today started once with trials and errors of creating in her bedroom after work hours. Learn about how Katie brought Picnic Blanket Jewellery to life and what is known as the glass jewellery that is designed (and destined) to melt your heart.
Newsletter
Your Instagram posts can appear in Google now: Yay or nay?
Let's see what it means for creators that Instagram posts are now indexable by search engines like Google.
Newsletter
6 tips to not chase away potential buyers from your website
Here are some website marketing tips that you might not have thought of before.
Newsletter
"I should be super happy, but I still feel like I'm faking it," said the artist
Let's talk about digital obsessions like social media followers and subscriber count, and how that affects creators.
Newsletter
Leverage storytelling and the familiarity effect on social media
Learn a valuable method for engaging potential customers on social media.
Creator business
Artist branding 101: The basics for any creator
If you want to know how to brand yourself as an artist, this guide is a very good starting point. You’ll get practical tips, examples from how other creators do it, and advice on the right mindset to follow when approaching artist branding.
Newsletter
Copy these 2 quick & effective SEO tips from a successful creator
2 simple & effective SEO tricks that you can copy based on a creator's webshop that is very smartly optimised for search.
Newsletter
You need a brand statement like this for better marketing
I learned a lot from working with global brands, so now, I'll help you come up with your brand statement to improve your marketing as a creator.
Creator business
How to price your art: A guide with formulas & artist references
Pricing art is one of the trickiest part of figuring out how to run an art business. From this guide, you can learn all the essential bits, from what goes into an art pricing formula to why things like markup, overhead or profit margin matters.