Finally, let me share some of the more technical and checklist-type elements you should focus on on your commercial-intent content pages.
I’ll list these for both product and service pages as I know that many creators not only offer products but their creative services to others in the form of mentoring, consultation, workshop, or training as well, so tips can be relevant for that, too.
For simplification, I’ll use the term product below when I mean any type of creative and artistic work you might be putting out into the world.
Product pages:
- Clear product description, and if relevant, benefits
- Clear CTAs
- The shorter the product copy, the better
- Include keywords both in H1, the product description, and the URL
- Quality and SEO-optimized product images and videos
- Reviews, quotes from buyers
- Offers for other products with links
- Frequently asked questions, if relevant
- Internal links pointing to relevant, informational content, if possible
- Page copy that is skimmable with list items and other highlighted points
- SEO-optimized URL
Service pages:
- H1 where you include the benefit and the USP (unique selling point) of your service for your target audience
- Short description of the service
- Details on the benefits provided by the service (and you):
- Why will it be beneficial for you if you choose my service?
- How can I help you?
- Why am I a good choice for you?
- The benefits of your service as opposed to competitors
- Note: For creators, I always advise that they don’t take this too seriously. We are not in the war of the top 100 global brands here, after all. It’s enough if you mention that you have a, let’s say, mentoring program for beginner artists, where you offer the first chat for free—this could be a unique quality compared to other services.
- Reviews, and quotes from people who used your service
- Contact form for easy connecting or registration
- A skimmable, easy-to-read page with lists and other highlights
- SEO-optimized images, videos, and other visual elements to break the copy and spark further interest
- Q&A, to answer questions like, “What can I accept after I contacted you?” or “What happens in the first consultation?”
For both product and service pages, everything else I mentioned before, regarding how you can optimize your content for search, also stands, from the right way of utilizing keywords and any so-called on-page optimization, from headings through internal links to meta descriptions.
👏 Congratulations! This is the end of the course, with only one last message on the next page.