Think about what you do as a creator.
If you are an illustrator, then “illustrator” is a keyword from a content perspective. Are you a digital illustrator? There you go, “digital illustrator” is another example. What do you specialise in? Character design? Yes, another keyword.
These are all seed keywords or head terms, as they’re often mentioned, because these are phrases that describe the given topic in the shortest, simplest way, in this case, something that you represent as a creator.
Then, there are the so-called long-tail keywords that are longer and more specific, with lower volumes (I’ll explain volume in a later lesson) but with searchers behind them who are more likely to convert, i.e. buy something or do some kind of action, than those using head terms. A long-tail keyword could be “digital illustrator for hire” or “character design ideas”.
✨ Tip: Fill in the blanks to find your first keywords👇
I’m a ________. I make/create/design ______. My style is________. People who (are) ________ would be the most interested in buying my work.
Example: 👇
I’m a potter from the UK. I create nature-inspired ceramics. My style is boho and fun. People who like nature and playful decorations, that are both aesthetic and functional, would be the most interested in buying my work.
👉 The words you use to fill in the blanks can be your keywords or can be combined into a keyword that you’ll use on your site when optimizing it. Eg. “nature-inspired ceramics”, “boho ceramics to buy”, “where to buy playful mugs”.