Creator strategy sessions

If you want to make a living as a creator, you have to put the business into the creative, and vice versa.

To do it successfully, you need to shift your mindset and start thinking about your creative business as a brand, and you as the brand owner or CEO.

I’m here to help you achieve that.

Who am I?

I’ve done everything from crafting big-picture umbrella strategies to figuring out every hashtag for every post. I managed brand campaigns featuring creatives and crafted an endless number of newsletters and blog posts.

Back in the day, I was even an assistant TV editor, wrote pieces for Marie Claire magazine, had a cover story in the Irish Limerick Leader, and ran a UN-awarded blog when I was just a university student.

I’m also a creator myself. I’m a fiction writer, currently working on publishing my first novel.

Why consult with me?

I know how a brand works.

I know how you should communicate to position yourself and craft an image of yourself that is honest and relatable.

I know how you can use marketing to help you make a living while you stay comfortable in your skin.

Thanks to my past work with creatives and now The Creators’ Diary, especially our creator interviews, I know the pain points and challenges of creators. And I also have the answers. 😉

Art marketing is marketing. Let’s keep this simple.

I can give you the right mindset, approach, framework, and strategies to promote yourself & your work based on what I learned as a marketing professional working with global brands.

I’ll help you adapt the marketing tactics of big companies, customised for your creative business, while you stay authentic and never lose touch with your creativity.

What can I help you with?

If you have questions like the ones below, I’m your person:

• How should I position myself and my work to reach my goals?
• Who are my potential buyers, and how can I find them?
• What should I put on my website?
• How can I grow on social media without showing my face?
• Do I need a blog, and what should I write about?
• Should I run a newsletter?
• How can I monetise my art?
• How should I approach brand deals?
• Should I invest in licensing or any partnerships?
• How can my marketing be successful without exhausting me?

How do the strategy sessions work?

This is the flow of my strategy sessions package:

1. A one-hour call to discuss you and your creative business: past, present, future. We’ll pinpoint where my help is needed.
2. I create a marketing strategy document tailored to your goals.
3. A one-hour call to discuss my proposed strategy and tips, to ensure that everything is clear and you can start taking action.

What’s the cost of the strategy sessions?

The price of my full strategy sessions package is $290.

For that amount, you’ll get everything I listed in the previous point, and with that, the opportunity to tap into my marketing knowledge I’ve collected over a decade.

What’s my promise to you?

I only give marketing advice I would follow myself, and my number one rule is that nobody should do anything for the sake of promotion that doesn’t feel right.

Sadly, creators often get tips that are all about quick growth and unsustainable results that lead them to sacrifice their craft for marketing.

My goal is to turn this around. Now, more than ever, we need to focus on our human values—that means humanising the way we do business.

If the way you do business, marketing and sales doesn’t support you in being the human you’re comfortable being, and it doesn’t allow you to focus your energies on your creative projects and to maintain your passion…

You’re probably depleting yourself with unfit, unreasonable and unsustainable promotion methods.

Throw them out the window and let’s talk.