If you want to get more website traffic as an artist or creator, you need SEO or search engine optimization. In other words, you need to optimize your site so that all your pages from your product offers to blog posts will appear in a good spot in search engines, mostly Google.
We created the “Beginner SEO for creators” course where you’ll learn how to do all that, and for completely free (after the first couple of lessons, you’ll need to opt-in with your email address but that’s that).
Who is the course for?
The course is the best for beginners who would start gathering their SEO knowledge from this course exactly.
You may want to start taking the course because:
- You have a totally new artist website and you want to start ranking in Google
- You’ve had your website as a creator for a longer time now but you don’t notice any traffic coming in from search
- You had most of your buyers from social media channels, especially Instagram, but these platforms do not perform as well now as they used to so you want to build out another traffic channel because of platform risk
- You’re looking for a traffic channel that doesn’t cost you a thing (maybe just a little work put in at the beginning)
That’s the best part about SEO. If you put in the right work at the start, most of it will keep working for you in the long run without you moving a needle again. If you optimize a page well, the chances are that you’ll likely won’t need to do anything with it for the next six months — compare that to the constant posting pressure on social media. Over time, SEO will bring in a much more stable flow of potential buyers for your work than other channels could.
What can you learn from the course?
As you will learn at the start of the course, SEO has three main areas: technical SEO, content SEO, and the third that focuses on getting backlinks to your site, and that activity is also known as digital PR.
In this course, we’ll focus on content SEO, and you’ll learn how you can optimize the content on your website in a way that your visitors and potential buyers, and Google will like.
By taking the course, you’ll know how to:
- identify the right keywords to use on your website
- do keyword research and analyze things like keyword volume and keyword traffic
- write well-optimized titles and body text for your pages
- optimize your little but powerful pieces of content such as URLs, images, and lists
- come up with content ideas that are relevant to your creative business and are easy for you to create
- use FREE, marketing-leading tools for keyword research with the knowledge you gain from the course
I think these points already paint a nice picture, don’t you think? 🖼️
What are the main chapters of the course?
You’ll find the following chapters in our SEO course:
- The main pillars of SEO
- What are keywords and how to find them?
- How to use keywords and optimize your content?
- How to optimize webshop pages for search?
From this list, you can see that in the course, we start with the very basics, such as explaining what keywords are and how you can use them on your site for optimization purposes.
We talk about where to put those keywords exactly and what kind of keywords you should look for.
As you move on with the chapters, you’ll also learn what content ideas can help your creative business the most and how you can build up your product or service pages as an artist or creator to bring in more people to see and take your offering.
Whether you want to experiment with writing a couple of blogposts or focus on fine-tuning your webshop pages with the aim of building a bigger audience for your creative work, this course is the best starting point.
How hard is the course?
This is a beginner course. It’s perfect for you, I promise. ✨
I also made a promise to myself that even though I have years of experience with SEO, I’ll do my best to explain everything as if I were new to the topic myself. Also, being true to my personality, I might overexplain things but I’ll never leave you hanging in the emptiness, not knowing what is what and what you should do.
You’ll find fun, little, but optional tests at the end of the lessons, as well — two or three questions per lesson. These will help you repeat what you’ve learned and solidify your knowledge of the topic. If you don’t like tests though, feel free to skip them. We all learn in different ways. 🤗
Are you ready to get noticed?
Because this is what I’m promising you here. Once you start working on your SEO, you’ll be in the midst of building out another channel where people can notice you and buy your work. 💰
Talking to creators and artists around the world, especially those at the start of their journeys, I know that this is the hardest part: for people to notice you and what you are capable of.
The “Beginner SEO for creators” course will help you give that first push. Don’t waste another minute and start the course here.
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