Newsletter
Holiday marketing tip #3: Sales-boosting with a newsletter (and avoiding algorithms)
Get my tips for starting or growing your newsletter to make it a key sales channel by the time the holiday season hits.
Petra Gönczi
Petra is the co-founder of The Creators’ Diary. She’s a content marketing expert who types fast and listens well. She has a soft spot for artists, dogs and ceiling-high bookshelves with a rolling ladder. She has a daughter and an upcoming first novel
Newsletter
Holiday marketing tip #2: Unwrap holiday success with personalization
Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
Newsletter
New series: Holiday Marketing Tips for Creators 2025 🎄
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
Newsletter
'Tis the season: Art market tips you don't want to miss
"Choice overload" at a market stall? Is that a thing? Let's see.
Newsletter
Creators often forget this about pricing
Do you calculate with an overhead and a profit margin when pricing your art? Because you should. Here's how.
Newsletter
Invest in POD to avoid the new US tariffs + 3 more tips
Let's untangle this "de minimis" chaos + 4 tips on what creators, artists, and makers can do now.
Newsletter
3 tips for healthy metrics and a healthy mind
Take my 3 tips for a better mindset that I call "healthy metrics, healthy mind".
Newsletter
Forget vanity metrics: Try this instead
Learn about vanity metrics and how they mislead you.
Newsletter
Holiday prep tips for creative minds
This is for the creators who want to have a Christmas collection this year. Customers are already at the door!
Creator interviews
Linda Diak: “An art quilt can be anything it could be, and the quilting can really advance the story of the piece”
Linda's art quilts are exquisite, and her lessons about how one can survive as an artist, no matter what, don't simply talk of experience but of wisdom. Listen (and read) well.
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Art's unexpected champion: Ireland
There's a country where creators are paid a basic income, "just because". Click for details if you don't believe me.
Newsletter
Would Ozzy Osbourne and King Charles buy the same mug?
Who is going to buy your work? Can you truly describe the person? Let me help a little.