Holiday marketing tip #10: 6 ways to do a limited-time offer in your webshop
From advent calendars to charity tie-ins, here are 6 ways to do a limited–time offer in your webshop.
Hi! 👋
If you want to spark more online sales before Christmas, try limited-time offers. They create excitement, urgency, and give customers that little push to click ‘buy'.
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Holiday marketing tip of the week 🎄
Well-structured limited-time offers are easy for you to prepare and run, and inviting enough for customers to take.
From advent calendars to charity tie-ins, here are 6 ways to do a limited–time offer in your webshop that will work for all kinds of creators, artists, and makers with a ready-to-sell product offering:
6 ways to do a limited offer in your webshop:
- Advent calendar promo: Every day until Christmas, feature one discounted item. It keeps people checking back daily.
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👉 If you have a Shopify store, here's an easy-to-use Advent calendar app for you. You can set up your gift calendar in minutes. No coding needed.
--------- - ‘Tomorrow only’ offer: Tease that one product will drop in price just for one day. This builds anticipation and traffic.
- Bundle discount: For example, get 10% off when you buy at least two items this Friday. This is great for gift sets.
- Free gift with purchase: Give something small and handmade when they order today.
- Buy now, save later: Include a January coupon code in each December order, or for a certain period before the year ends. This encourages repeat business after the holidays.
- Charity tie-in: Say, ‘Today’s purchases support [charity name].’ This adds meaning and attracts conscious buyers.
How to maximise the effect of your limited-time offer?
To get the most out of your limited offer, keep posting and talking about it to your potential customers, making sure that it stays top of mind, like this:
- Post about your offer the night before, then again the morning of.
- Use countdown stickers, reels, or stories to remind people.
- Email your newsletter subscribers—they’re most likely to buy.
- When one day’s offer ends, tease the next to keep momentum going.
Why do limited offers work?
Limited-time offers work in webshop marketing because they tap into that holiday energy. People are already shopping for gifts, but they need a reason to act now. When your offers feel special, time-sensitive, or generous, they drive faster decisions and boost your holiday revenue.
Creator snippet of the week 📌
Singer Stella Cole added two limited-edition bundles to her website. One with a hand-signed Christmas card from her and another with a personalised video message. Click on the image below to see the announcement video!
✨ A note from me ✨
Most of my marketing tips apply not only to visual artists, but to creators of all kinds. As you can see, Stella is a singer, but she's also a creator in the realms of the digital world, utilising a tip I'm recommending to you, too.
This is to say, if you think my marketing tips can be useful to a creator friend of yours, regardless of their field or medium, have them sign up for this newsletter (& see previous issues as a teaser on the link).
See you next week,
Petra
