Holiday marketing tip #9: Run your own Christmas market
Creators, artists, and makers, unite for a good cause—organise your own Christmas market.
Hi! 👋
What if you ran your own Christmas market this year? A space filled only with creators you trust and products that fit your brand perfectly.
Welcome (back)! 🤗
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Holiday marketing tip of the week 🎄
Joining big markets can be expensive, competitive, or off-brand. But when you organize your own small Christmas market with local creators, you control the atmosphere, the audience, and the quality. It’s a safe, supportive, and on-brand environment for everyone involved.
Here are quick tips to organise your own creator Christmas market without breaking too much sweat:
- Where to start with organising a creator Christmas market?
- What locations could work for a creator Christmas market?
- How to manage a creator Christmas market?
Where to start with organising a creator Christmas market?
Start by connecting with other creators nearby—people whose work complements yours and would be perfect to accompany you in a Christmas market.
It's even easier if you team up with friends, but feel free to reach out to those creators, too, who you've been following online but haven't yet taken a step to introduce yourself to. Inviting them to such a nice, artsy holiday event and expanding your creator community can be the perfect reason for you to start chatting.
What locations could work for a creator Christmas market?
When choosing a location for your creator Christmas market, think about which business venues would be open to hosting an artsy event and have a customer base that would be open to shopping from artists and makers of handmade goods.
Here are some location ideas:
- A local coffee shop, where shoppers can sip coffee while browsing, which is great for the establishment, too
- A friend’s boutique or studio, adding foot traffic for them
- An independent bookshop, which often loves supporting creative community events
- Or even a coworking space, many of which love hosting creative events around the holidays
Collaborating with venues like this benefits everyone—creators get visibility, and the business gets new visitors.
How to manage a creator Christmas market?
When managing your creator Christmas market, pay attention to overall timing and frequent communication to make sure that you maximise the number of people who will visit the event. Here's what to focus on specifically:
- Plan your market early and spread the word
- Create a joint event page or hashtag
- Post teasers of the products people can expect
- Ask the venue to share it on their socials
- Keep posting even on the day—behind-the-scenes clips and live updates can pull in last-minute shoppers.
Extra tip ✨: Have business cards or QR codes at your table so visitors can find you later online.
While traditional Christmas markets can feel too commercial and far from artsy, a Christmas market filled with local creator friends sharing their products with the world in a holiday spirit—that is a festive market that can truly reflect your community and your craft. Above all, remember: when creators unite, everyone wins, so team up! 👫
Creator snippet of the week 📌
Not strictly organised by the artist themselves, but look at this example of an artsy Christmas market by Phoenixville Daily, which is an art gallery, studio, dealer, shop, and event space.
This creator Christmas market will feature a range of local artists and crafters, serving as a perfect example of my idea above.
See you next week,
Petra
Petra Gönczi
