Newsletter
New series: Holiday Marketing Tips for Creators 2025 🎄
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
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Newsletter
'Tis the season: Art market tips you don't want to miss
"Choice overload" at a market stall? Is that a thing? Let's see.
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Creators often forget this about pricing
Do you calculate with an overhead and a profit margin when pricing your art? Because you should. Here's how.
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Invest in POD to avoid the new US tariffs + 3 more tips
Let's untangle this "de minimis" chaos + 4 tips on what creators, artists, and makers can do now.
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3 tips for healthy metrics and a healthy mind
Take my 3 tips for a better mindset that I call "healthy metrics, healthy mind".
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Forget vanity metrics: Try this instead
Learn about vanity metrics and how they mislead you.
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Holiday prep tips for creative minds
This is for the creators who want to have a Christmas collection this year. Customers are already at the door!
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Art's unexpected champion: Ireland
There's a country where creators are paid a basic income, "just because". Click for details if you don't believe me.
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Would Ozzy Osbourne and King Charles buy the same mug?
Who is going to buy your work? Can you truly describe the person? Let me help a little.
Newsletter
Your Instagram posts can appear in Google now: Yay or nay?
Let's see what it means for creators that Instagram posts are now indexable by search engines like Google.
Newsletter
6 tips to not chase away potential buyers from your website
Here are some website marketing tips that you might not have thought of before.
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"I should be super happy, but I still feel like I'm faking it," said the artist
Let's talk about digital obsessions like social media followers and subscriber count, and how that affects creators.