Newsletter
Holiday marketing tip #2: Unwrap holiday success with personalization
Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
Newsletter
Newsletter
New series: Holiday Marketing Tips for Creators 2025 🎄
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
Newsletter
'Tis the season: Art market tips you don't want to miss
"Choice overload" at a market stall? Is that a thing? Let's see.
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Creators often forget this about pricing
Do you calculate with an overhead and a profit margin when pricing your art? Because you should. Here's how.
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Invest in POD to avoid the new US tariffs + 3 more tips
Let's untangle this "de minimis" chaos + 4 tips on what creators, artists, and makers can do now.
Newsletter
3 tips for healthy metrics and a healthy mind
Take my 3 tips for a better mindset that I call "healthy metrics, healthy mind".
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Forget vanity metrics: Try this instead
Learn about vanity metrics and how they mislead you.
Newsletter
Holiday prep tips for creative minds
This is for the creators who want to have a Christmas collection this year. Customers are already at the door!
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Art's unexpected champion: Ireland
There's a country where creators are paid a basic income, "just because". Click for details if you don't believe me.
Newsletter
Would Ozzy Osbourne and King Charles buy the same mug?
Who is going to buy your work? Can you truly describe the person? Let me help a little.
Newsletter
Your Instagram posts can appear in Google now: Yay or nay?
Let's see what it means for creators that Instagram posts are now indexable by search engines like Google.
Newsletter
6 tips to not chase away potential buyers from your website
Here are some website marketing tips that you might not have thought of before.