Who buys (your) art?

Hi! 👋

Let's crack this one, and your life will get easier.

Welcome (back)! 🤗

This is Petra from ​The Creators' Diary​. If this is your first TC’D newsletter, welcome! We’re happy you’ve subscribed!

Share what you think about this issue or the questions you struggle with as a creator by simply replying to this email. A ​real human (Petra)​ reads it.

Marketing tip of the week 🧠

I know creators have their hands full with their creative businesses, from creating art to marketing and selling it, but...

When I talk to artists, we often come back to the same core idea:
Who do you think will buy your stuff?

Then it’s crickets. 🦗 Maybe some vague tips, but nothing thoughtfully considered.

Big brands obviously have huge budgets to do market and audience research, and that is not the reality for the average creator.

Real market data would be the winner here, but you do have the opportunity to sit down and consciously think through: 

🎨 Who would buy this?
🎨 What do they like?
🎨 What are their interests?
🎨 What are their hobbies?
🎨 What are their values?

Then go as specific as you can, e.g.:

⭐ Is this person a “Pinterest girl” who goes wild around every possible holiday, looking for themed items? Then I could figure out bundle deals for those periods.
⭐ What was their latest read? If they love my design, maybe they're into fantasy? Then I could compare my art to a popular fantasy book in a post.

One more tip: If you have a friend in real life who adores your art, just use them as your persona. 

It will instantly get easier to create posts, write newsletters, or do any other type of marketing if you imagine:

1. what it is they would like to hear about,
2. how you can connect the work you sell to their interests and needs,
3. and even how to pick your words when talking to them in whatever format.

Remember what works for them in real life and speak their language.

See you in the next newsletter,

Petra