Newsletter
10 unhinged marketing tips that might actually work
Marketing that brings solid results is good. Marketing that brings unexpected and immeasurable success is the best. Take my tips for the latter.
Petra Gönczi
Petra is the co-founder of The Creators’ Diary. She’s a content marketing expert who types fast and listens well. She has a soft spot for artists, dogs and ceiling-high bookcases with a rolling ladder. She has a daughter and an upcoming first novel.
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3 mentally healthy art marketing tips for 2026
Do yourself a favour and read these mentally healthy art marketing tips.
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The top of 2025, and the best of 2026 yet to come
The top 3 articles of 2025 and the biggest plan for 2026 that you get to vote on.
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Holiday marketing tip #14: The last message of the year (for your customers)
If you thought it's pushy to send a message to customers between Christmas and New Year's, think again.
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Holiday marketing tip #13: 'Tis the season to run ads
If you've ever thought about running ads, the time is now, during the holidays. Here are practical tips on how to go about Facebook, Instagram, TikTok, and Google ads.
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Holiday marketing tip #12: A subscription model is the best gift sometimes
A subscription model might just be the best Christmas gift for yourself and your customers, too.
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Holiday marketing tip #11: Create and promote gift cards as products
Just like big brands, small creative businesses can use gift cards as the ultimate holiday sales trick. This is a 101 lesson to get you started.
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Holiday marketing tip #10: 6 ways to do a limited-time offer in your webshop
From advent calendars to charity tie-ins, here are 6 ways to do a limited–time offer in your webshop.
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Holiday marketing tip #9: Run your own Christmas market
Creators, artists, and makers, unite for a good cause—organise your own Christmas market.
Creator interviews
Illustrator and paper artist Rita Jane: “I want to put joyful, delightful things out into the world”
Not too many artists make a career out of glue stick and paper, but Rita is doing it. And she’s doing it with joy, positivity and purpose, and an open and curious mind, which helps her smartly navigate the marketing and business sides of the art world, too.
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Holiday marketing tip #8: Team up for an office Christmas
An artsy office Christmas is a simple way for creators to boost their sales and have fun, too, in the holiday season.
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Holiday marketing tip #7: Do an influencer collab, the genuine way
Influencer marketing can be done the honest way, and that is the only way for creators. Take my tips.