Newsletter
Holiday marketing tip #10: 6 ways to do a limited-time offer in your webshop
From advent calendars to charity tie-ins, here are 6 ways to do a limited–time offer in your webshop.
Petra Gönczi
Petra is the co-founder of The Creators’ Diary. She’s a content marketing expert who types fast and listens well. She has a soft spot for artists, dogs and ceiling-high bookshelves with a rolling ladder. She has a daughter and an upcoming first novel
Newsletter
Holiday marketing tip #9: Run your own Christmas market
Creators, artists, and makers, unite for a good cause—organise your own Christmas market.
Creator interviews
Illustrator and paper artist Rita Jane: “I want to put joyful, delightful things out into the world”
Not too many artists make a career out of glue stick and paper, but Rita is doing it. And she’s doing it with joy, positivity and purpose, and an open and curious mind, which helps her smartly navigate the marketing and business sides of the art world, too.
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Holiday marketing tip #8: Team up for an office Christmas
An artsy office Christmas is a simple way for creators to boost their sales and have fun, too, in the holiday season.
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Holiday marketing tip #7: Do an influencer collab, the genuine way
Influencer marketing can be done the honest way, and that is the only way for creators. Take my tips.
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Holiday marketing tip #6: 5 simple brand collabs for creators
Joint giveaways? Product bundles? With these tips, brand collabs for artists & makers will be easy to bring alive, for more visibility & sales.
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Holiday marketing tip #5: Ambassador-style brand collabs
Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
Creator interviews
Stop-motion animator Kevin Parry: “You have to have that business sense of how to get your stuff out there, because no one else is gonna do it for you”
If there’s one thing creators can learn from stop-motion animator Kevin Parry, besides his very obvious video wizard skills, it’s his approach to turning passion into business.
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Holiday marketing tip #4: Artist collaboration
An artist collaboration is the fastest, simplest, and safest holiday marketing move you can make. Get tips on how to do this type of cross-promotion well.
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Holiday marketing tip #3: Sales-boosting with a newsletter (and avoiding algorithms)
Get my tips for starting or growing your newsletter to make it a key sales channel by the time the holiday season hits.
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Holiday marketing tip #2: Unwrap holiday success with personalization
Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
Newsletter
New series: Holiday Marketing Tips for Creators 2025 🎄
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.