Petra is the co-founder of The Creators’ Diary. She’s a content marketing expert who types fast and listens well. She has a soft spot for artists, dogs and ceiling-high bookshelves with a rolling ladder. She has a daughter and an upcoming first novel
Hi! 👋 If there's one marketing tactic I see very few—or close to none—artists and makers do, it's influencer marketing. Let me tell you why you should consider it anyway. Welcome (back)! 🤗 This is Petra from The Creators' Diary . If this is your first
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Joint giveaways? Product bundles? With these tips, brand collabs for artists & makers will be easy to bring alive, for more visibility & sales.
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Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
Creator interviews
If there’s one thing creators can learn from stop-motion animator Kevin Parry, besides his very obvious video wizard skills, it’s his approach to turning passion into business.
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An artist collaboration is the fastest, simplest, and safest holiday marketing move you can make. Get tips on how to do this type of cross-promotion well.
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Get my tips for starting or growing your newsletter to make it a key sales channel by the time the holiday season hits.
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Personalisation in holiday marketing has significant power to boost sales. Here's how to do it.
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In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
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"Choice overload" at a market stall? Is that a thing? Let's see.
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Do you calculate with an overhead and a profit margin when pricing your art? Because you should. Here's how.
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Let's untangle this "de minimis" chaos + 4 tips on what creators, artists, and makers can do now.
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Take my 3 tips for a better mindset that I call "healthy metrics, healthy mind".