Google's AI is after your creativity and art, big time
Google's AI can now create a 2K resolution "art" print or a full-length movie. Creators, let's talk.
Hi! 👋
Google's AI can now create a 2K resolution "art" print or a full-length movie. Creators, let's talk.
Welcome (back)! 🤗
This is Petra from The Creators' Diary. If this is your first TC’D newsletter, welcome! We’re happy you’ve subscribed!
Share what you think about this issue or the questions you struggle with as a creator by simply replying to this email. A real human (Petra) reads it.
Story of the week 🗞️
This week, Google announced many AI-related developments that directly influence our creative fields. I want you to pay attention to news like this as a creator because once Google gets involved in something, it'll likely spread everywhere.
Let's highlight 3 announcements that might affect you:
- Imagen 4 is their image generator that now has remarkable clarity in fine details like skin, fur, and intricate textures, and excels in both photorealistic and abstract styles.
The images produced are in a range of aspect ratios and up to 2K resolution, a high quality that is suitable for printing and presentations. The tool is now better at spelling and typography, and can help make greeting cards, posters, and even comics. - Veo 3 was announced, which lets you generate video with audio.
They showed four new films that were created with Veo's AI (although they used other tools and techniques too, for now, and many reviews claim that there's space for much improvement visually). - They also have a new AI tool specifically for filmmaking, including the creation of characters, scenes, and styles.
Google is now in partnership with Hollywood director Darren Aronofsky (Black Swan, The Whale) and his AI-driven film studio, and they produced three short films with Google's generative AI model and tools like Veo. The first film will premiere this June at the Tribeca Festival.
In addition, I saw articles claiming, in reaction to Google's announcements, that "Gemini is an artist, actually".
Oh boy, oh boy. 🙈
One of the reasons for these developments, as they say, is to help people do more things, and quicker than before. And they're on a good path, whether we personally like it or not.
I mean, come on: AI can now help you create a 2K resolution "art" print or a full-length movie?
But in the meantime, won't AI teach humans that they don't have to THINK? And isn't that one of the things that differentiates us as a species as we know it today?Our unique cognitive abilities? Our skills for abstract reasoning, like contemplating philosophical concepts? Our capacity to be creative and express ourselves through art?
What are your answers to these questions?
👉Do you have a "we're doomed" feeling, or are you leaning into the "let's not rush ahead so much" vibe?
As always, you can take a look at our article about the relationship between AI and art, too.
Creator quote of the week 📌
Reddit user u/cancodeandstuff is more on the "we're doomed" side of things:
See you next week,
Petra
Petra Gönczi
