Holiday marketing tip #11: Create and promote gift cards as products
Just like big brands, small creative businesses can use gift cards as the ultimate holiday sales trick. This is a 101 lesson to get you started.
Hi! 👋
This is a quick 101 for offering gift cards in your shop that are especially popular in the Christmas shopping period. So why not dive into this marketing technique and selling method now?
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Holiday marketing tip of the week 🎄
Gift cards are everywhere in big-brand marketing, but they’re still not that common in the creator world. That’s a missed opportunity—because people love giving thoughtful, handmade gifts, but sometimes can’t decide which one to choose for their loved ones.
Gift cards solve two problems for your audience:
- Last-minute shopping: People can buy your card instantly and still give something meaningful to someone, while giving your brand exposure.
- No pressure: The person buying the gift card won’t be under pressure to pick the perfect holiday gift.
Plus: Choice flexibility: The recipient gets to choose their favorite piece from your shop later.
And you gain a new customer who might not have discovered you otherwise.
How to create and promote gift cards for your store?
You can easily create digital gift cards through platforms like Etsy, Shopify, or even simple PDF or email versions.
- Offer a few price options for different budgets.
- Promote it like a product: Post about it on your socials, in your stories, and in your newsletter.
- The gift card can be used for buying a product or a service, too, like a workshop, depending on what you're offering.
And remember. It’s already December: highlight that a gift card is perfect for last-minute gifts.
If you want to learn more about how you can utilise the power of last-minute offers, check out my holiday marketing tip about doing limited-time offers in your webshop.
Creator snippet of the week 📌
Lucy at Blue Yarn Studio has just announced her gift cards for Christmas a few days ago. Click on the image below to see her related TikTok video, and while you're at it, give her a follow.
According to her first Instagram post, she only recently quit her job and started her creative business. She needs all the support she can get! ♥️
See you next week,
Petra
