Holiday marketing tip #14: The last message of the year (for your customers)

Hi! 👋

Don’t miss the downtime between Christmas and New Year’s! It’s the perfect moment to connect with your customers.

Welcome (back)! 🤗

This is Petra from ​The Creators' Diary​. If this is your first TC’D newsletter, welcome! We’re happy you’ve subscribed!

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Holiday marketing tip of the week 🎄

This is my last tip in the Holiday Marketing Tips for Creators series, and it's focused on what your last message of the year can be, targeted at your customers.

First things first, think of the timing.

People are relaxing between family gatherings and festivities now, scrolling through social media or checking their inbox. Sending just one thoughtful email or sharing a social media post between the two holidays keeps you top-of-mind and reminds your audience that you’ll be there for them in the new year. 

What to share with your customers between the holidays? 

This really depends on you, but here are some ideas that you can mix, too:

1. Announce a January sale of leftover products from the year. This clears your studio, generates cash, and gives customers a chance to grab discounts.
2. Do a poll about new collections or ideas for next year. Ask your audience which themes or products they’d love to see.
3. Share a personal touch or story about how your holidays went, with a fun behind-the-scenes moment, or a highlight from your business year. It makes your brand relatable and memorable.
4. Express gratitude for their support over the past year and let them know you’re excited about what’s coming next.

So, drumroll, please! 🥁

This is officially my last tip in this Holiday Marketing Tips for Creators series. I hope you enjoyed it and that you could implement some of the tips with success. Or you’re about to. Last minute is fine, too!

If you want to go back to any of the previous newsletters in this series, click here:

New series: Holiday Marketing Tips for Creators 2025

In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.

The Creators' DiaryPetra Gönczi

Happy holidays! ⭐

Creator snippet of the week 📌

The Stace Ann Art Studio announced their after-Christmas sale with the below video on TikTok as a perfect example of my above marketing tip. Take a look:

See you in the new year,

Petra