Holiday marketing tip #5: Ambassador-style brand collabs
Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
Hi! 👋
Doing a brand collaboration as a creator, artist, or maker will multiply the eyeballs attached to your products during the holidays. Here's how to do it.
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Holiday marketing tip of the week 🎄
Marketing doesn't have to be overcomplicated. In fact, one of my favourite promotion tips I give to creators is doing a brand collaboration.
It's a simple “use common sense” idea for your marketing. 🧠
Identify the right brands
Think about the products or tools you already use. What is their brand?
- A painter could be using a specific paint brand
- A ceramicist could be using certain clay or glaze
- A digital artist could be using a specific software or tablet
Collaboration ideas include:
- The brand shares your finished products on their channels, mentioning the materials, tools, and products you used by said brand
- You get discounts, early access, or free products from the brand
- Co-create a limited-edition holiday product using the brand’s products only
- Run tutorials, workshops, or live demos featuring their products, basically sponsored by said brand
- Guest posts or social media takeovers
Some brands actively welcome collaborations with creators.
For instance:
- Plaid invites creators to join their Ambassador Program, share projects, and collaborate on content.
- Sculpey’s main Ambassador Program is geared toward teachers, but they also state on their site that if you tag them on social media, your work can be featured.
Plus, you can always reach out proactively to any brand with a unique collaboration proposal—like a tutorial, a limited-edition project, or a long-term partnership.
Maximize the opportunity
- Coordinate timing so both audiences see the content simultaneously.
- Track engagement—likes, comments, clicks, new followers, and purchases.
- Repost the brand’s shares as social proof towards your own customers.
It’s pretty cool when a brand highlights you for your work, isn’t it? Customers will think so, too.
Why do brand collabs work?
When you partner with a brand, you gain access to their audience and credibility. They get to showcase how their tools or products are being used, and you get exposure, potential discounts, and even new followers, subscribers, and yes, potentially more sales. It’s a win-win.
Creator snippet of the week 📌
Olivia from Adventurer's Kiln recently collaborated with Sculpey.
She shared details of their partnership in an Instagram post, including a tutorial with the brand's products, two blog posts she wrote for Sculpey's site, and a custom discount code her followers can use when they purchase with the brand.
In another post, she also announced that she'll take over Scupley's Instagram for the day:
See you next week,
Petra
Petra Gönczi
