New series: Holiday Marketing Tips for Creators 2025 🎄
In this new series, I give marketing tips that will help creators, artists, and makers boost sales before and over the holidays, from planning to execution.
Hi! 👋
I'm launching a new series in time to boost your sales before and over the holidays.
Get my Holiday marketing tip #1 below, and check the others here:
- Holiday marketing tip #2: Unwrap holiday success with personalization
- Holiday marketing tip #3: Sales-boosting with a newsletter (and avoiding algorithms)
- Holiday marketing tip #4: 5 ways to do an artist collaboration
Welcome (back)! 🤗
This is Petra from The Creators' Diary. If this is your first TC’D newsletter, welcome! We’re happy you’ve subscribed!
Share what you think about this issue or the questions you struggle with as a creator by simply replying to this email. A real human (Petra) reads it.
Story of the week 🗞️
’Tis the time… to get smarter about your marketing and win this holiday shopping season. 🎄
In my chats and interviews with creators, they confirm that the holidays of autumn and winter, leading up to Christmas, of course, is when they always see a spike in sales. 📈
Even if they didn’t do anything extra when it comes to promotion.
Now, imagine what you can achieve if you put that little extra in your marketing. ⭐
The good news is that extra doesn’t need to be a big thing.
In my Holiday Marketing Tips for Creators 2025 series, I’ll give a bunch of tips from which you can choose based on what feels comfortable to you. 💌
- If you have a newsletter or are thinking about starting one, I’ll have tips for you in this series!
- If you’d like to cooperate with an artist friend and promote your works together, there are creative and easy ways to do it, and I’ll share them all!
- If you prefer offline sales, I won’t leave you in the dark either!
- And many more!
Holiday marketing tip #1: Figure out your potential customer 🛍️
More specifically, describe your marketing persona.
@thecreatorsdiary ’Tis the time… to get smarter about your marketing and win this holiday shopping season. 🎄 Based on my chats and interviews with creators, they confirm that the holidays of autumn and winter, leading up to Christmas, of course, is when they always see a spike in sales. 📈 Even if they didn’t do anything extra when it comes to promotion. Now, imagine what you can achieve if you put that little extra in your marketing. ⭐ The good news is, that extra doesn’t need to be a big thing. In my Holiday Marketing Tips for Creators 2025 series, I’ll give a bunch of tips from which you can choose based on what feels comfortable to you. 💌 - If you have a newsletter or thinking about starting one, I’ll have tips for you in this series! - If you’d like to cooperate with an artist friend and promote your works together, there are creative and easy ways to do it and I’ll share them all! - If you prefer offline sales, I won’t leave you in the dark either! - And many more! I never give tips without handing over a proper foundation either. In this video, I explain why a marketing persona can make promotion that much easier for you and it’s also a starting point if you’re looking into new ways of marketing: Perfect timing with this new series of mine, too! (Also, figuring out your persona(s), in my experience, is usually a joyful marketing activity for creators, and allows them to get motivated about future promotional work. Try it yourself!) Of course, with any and all of my tips, leave them or take them. I have over 13 years of experience in nearly all fields of marketing, and to me, it’s all about being authentic. If you feel good in your skin while promoting your work, then I say we did a good job. Let’s get testing and win this holiday shopping season for you, shall we?🥇 #holidaymarketing #christmasmarketing #smallbusinessmarketing #holidayselling #smallbusinesstips
♬ original sound - thecreatorsdiary
If you use personas:
- You’ll avoid being too general in your messaging and targeting everybody on planet Earth (not recommended)
- And the abstract concept of a “customer” suddenly becomes a realistic person, which is going to make marketing so much easier for you because you’ll have an actual idea of who you’re talking and promoting to
A persona is:
- Like a fictional character
- But the best fictional characters feel real; they have hobbies, favourite brands, preferred ways of shopping, frustrations, motivations, and values, and so on (like a real customer would)
Example persona:
Katie. Yes, name them. It’s more fun this way. So. Katie works in an office. Loves to watch Netflix in the evenings. She’s your Pinterest girl, always thinking about how she can redecorate her place. She adores Christmas and is always on the lookout for Christmas-themed items, from mugs to jewelry. She’s on a budget usually, but she can’t resist a bit of splurging around the holidays, even if the products are not Christmassy.
In the next newsletter:
I’ll share what you can do to appeal to Katie or your other personas in your marketing.
If you have any creator, artist, or maker friends who would benefit from these holiday marketing tips, have them sign up for this newsletter here, and let's win this holiday shopping season for you, shall we?🥇
Creator quote of the week 📌
Artist Marina Gallagher, or @The Wee Owl Art, posted this on Bluesky on the 11th of September (!) and so clearly started preparing for the holiday season early. She only sells original works, so that's one reason for that (no option for quickly-manufactured prints). Nevertheless, this is a good example of being ready for the heightened customer interest of the holidays:
See you next week,
Petra
Petra Gönczi
